Sale, Victoria – a beautiful and vibrant destination that captures the essence of regional charm and modern allure. Nestled in the heart of Gippsland, Sale boasts stunning natural landscapes, rich cultural heritage, and a warm community spirit that makes it a must-visit destination for travellers from near and far.
Located in the heart of Gippsland, Sale is a picturesque town situated approximately 200 kilometers east of Melbourne. Easily accessible by road and rail, Sale serves as a gateway to the natural wonders of the Gippsland region. With its central location, Sale is the perfect base for exploring the surrounding areas, including the breathtaking Gippsland Lakes, the Ninety Mile Beach, and the rugged beauty of the high country.
With a population of over 14,000, Sale is a vibrant town within the Wellington Shire, affectionately known as ‘The Middle of Everywhere’. The town boasts a diverse range of industries, including agriculture, retail, and professional services, and is home to major companies like Esso’s Longford Gas Plant and the prestigious East Sale RAAF base.
Sale’s rich history, beautiful parks, and lakes, combined with a wide variety of services, make it an exceptional place to live. Residents enjoy the relaxed atmosphere of country living while benefiting from all the conveniences of a city. Centrally located, Sale serves as the perfect base for tourists exploring Eastern Victoria, from the breathtaking High Country to bird watching on the Morass.
The city is well-equipped with essential amenities, including a major regional hospital, five major banks, service stations, pubs and entertainment venues, and high-class restaurants. Sale offers ample hospitality and accommodation options, major supermarkets, greengrocers, bakeries, award-winning butchers, a unique shopping strip with an extraordinary variety of retailers, and a large shopping complex.
The Gippsland Art Gallery showcases an impressive collection of contemporary and traditional works that reflect the region's artistic talent.
Don't miss the iconic Sale clocktower located on the pedestrian street, a beloved landmark that adds charm and character to the town's vibrant centre.
The Port of Sale is a beautiful precinct, you can enjoy stunning views, dine at waterfront cafes, and soak up the lively atmosphere of this bustling hub.
Visit the iconic Sale Swing Bridge, the oldest operational swing bridge in Australia, and marvel at its engineering brilliance and historical significance.
Lake Guthridge is perfect for a relaxing picnic or a scenic walk, you will be treated to a natural beauty as the lake is home to an abundance of wildlife.
Explore the beauty of the wetlands of Sale, a haven for birdwatchers and nature enthusiasts, enjoy scenic walking trails and abundant wildlife.
Stroll through the iconic Sale Botanic Gardens, home to a range of plant species, peaceful picnic spots, and a delightful children's playground.
Together, we can achieve great things for the Sale business community and the tourism industry. Join SBTA today and be a part of the movement towards a more successful, prosperous, and vibrant Sale.
Sale, Gippsland
admin@salebta.com.au
